Consecotaleophobia

The origin of the word Chopstick comes from several sources. It could come from the Chinese phrase “chop chop” that means “quickly”. Chop is a pidgin word in Southeast Asia that means food, the literal meaning being “food stick”. Also, the Standard Chinese word for Chopstick is kuàizi which is composed of the word “quick” and “bamboo”.

Chopsticks have been around  for over 5000 years and they play a fundamental role in many Asian cultures. They also represent the strengths of our ancestors and our cultural inheritance. Every year, throughout the world, hundreds of billions of disposable chopsticks are thrown away after a single use.

China produces 80 billion disposable chopsticks using 20 million trees every year. Inspired by Donna Keiko Ozawa's amazing work, I've analyzed this phenomenon and found two innovative solutions that could drastically limit the impact of this everyday object on the environment: the Tatami flavored Chopstick Project and ChopValue


The main brief was to create an innovative way of using editorial design, but I wanted to do something that went further than a simple documentation of the content. After a journey into Asian culture I designed a piece that strongly reflects the amazing cultures in this region whilst also thinking ethically about the material I used to create it. Absoutely every material used is 100% recycled. 

With special thanks to Luz and  Soobin from the PR agency for the press material I've used during my research.


© 2018
Editorial Design

Consecotaleophobia
Ravensbourne University

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