As part of an Elective Project, Ravensbourne University asked 15 groups of students to create a brand identity for the Degree Show 2019. As part of the brief, the identity should be able to stand apart from the current branding but also represent its ethos.
I based my concept on two simple keywords. Collaboration: Ravensbourne proposes itself as a "creative village" where students can cooperate among different degree courses.
Versatility: Ravensbourne educational system is industry focused, once graduated the students can operate in any environment and take direction thanks to the wide range of subject treated and the skills gained during the 3 years of University.
I've developed a Responsive Branding that involves Kinetic Typography and motion elements to reflect these characteristics.
My project has been shortlisted and it made it up to the 2nd position.
Input: Ravensbourne University
Output: Branding System